#exstrange (2017) was a live exhibition that used eBay as a site of curatorial and artistic production and cultural exchange. Curated by myself and Marialaura Ghidini, the project invited artists and designers to create artworks-as-auctions for eBay. Like eBayADay (2006), works used the entire auction listing as material constituting the artwork—descriptive text, images, pricing, and categories. #exstrange built upon my previous project by asking how social media and tagging could be used to encourage an interventionist spirit, not only into online commerce but into our curatorial agendas.

#exstrange began with the curators’ invitation to 21 artists to launch a 7-day artwork-as-auction on eBay. This was followed by a series of interventions by 11 guest curators based across the world who, in turn, invited three artists each according to their own interpretation of the project. Next, we opened the project up through an open invitation to use the tag #exstrange in listing titles as a way to connect. 102 artworks-as-auctions were created during #exstrange, and 91 artists, designers, collectives, researchers, and also students participated in the project.

#exstrange launched on the 15 January 2017, and ended four months later on the 13 April 2017, with the last auction posted on the 8 April.


Latifa Al Khalifa • Bani Brusadin • Peter Dykhuis • Fred Feinberg & Lu Zhang • Harrell Fletcher • Tamara Ibarra • João Laia • Nora O Murchú • Domenico Quaranta • Gaia Tedone • TSAO Yidi


10.000 • Lanfranco Aceti • AILADI • Aysha Al Moayyed • Nasser Alzayani • Mary Ayling • Georgia Banks • Ann Bartges • Yogesh Barve • Kim Beck • Ajit Bhadoriya • Natalie Boterman • Sophia Brueckner • Carmel Buckley • Renee Carmichael • Alessio Chierico • Mia Cinelli • Susanne Cockrell • ConnX • Da Burn Gallery • Julia del Río • Tyler Denmead • César Escudero • Nihaal Faizal • FICTILIS • Eryn Foster • John D. Freyer • Elisa Giardina Papa • Angela Glanzmann • Maximilian Goldfarb • Archana Hande • Abhishek Hazra • Megan Hildebrandt • Joey Holder • Masimba Hwati • Regin Igloria • IOCOSE • JODI • Geraldine Juárez • KairUs Art+Research • Katerina Kamprani • Kamilia Kard • Tara Kelton • Matt Kenyon • Eno Laget • Nicolás Lamas • Martin Lang • Taekyeom Lee • LEXX Exhibitor Space • Lloyd Corporation • Silvio Lorusso • Breda Lynch • Garrett Lynch • Eva and Franco Mattes • Kembrew McLeod • Kathleen Meaney • Maria Miranda • Crisia Miroiu • Joana Moll • Martín Nadal • Norie Neumark • Xi Jie Ng • Maeve O’Neill • Chiara Passa • Lucy Pawlak • Sreshta Rit Premnath • Niko Princen • Ted Purves • Renuka Rajiv • Luis Romero • Armando Rosales • Robert Sakrowski • Alessandro Sambini • Sarah Ancelle Schönfeld • Anke Schüttler • Guido Segni • Chinar Shah • Jenine Sharabi • Yastika Prakash Shetty • Anupam Singh • Gagan Singh • Ishan Srivstava • Isabella Streffen • Surabhi Vaya • Wang Yue • Wu Jiaru • Yashaswini • Laura Yuile • Carlo Zanni • Huaqian Zhang


Roshan Kumar Mogali, “Strange Encounters,” Art India, Volume 21, Issue 3, September 2017.

Marialaura Ghidini, “Curatorial Reflection: #exstrange: Curatorial Interventions on eBay,” Journal of Curatorial Studies, Volume 6, Number 1, 2017.

Rob Walker, “Selling Sticks and a Slap in the Face: Artists Intervene in eBay,” Hyperallergic, June 11, 2017.

Shayna Yasuhara, “The Unauthorized SFMoMA Shows: Somewhere on the Internet,” The Bay City Beacon, June 5, 2017.

Elena Giulia Abbiatici, “Part 2: Interview with Marialaura Ghidini and Rebekah Modrak,” Arshake, May 11, 2017.

Elena Giulia Abbiatici, “Part 1: Interview with Marialaura Ghidini and Rebekah Modrak,” Arshake, May 10, 2017.

Clara Hermann, “Tracking the Google Trackers,” Schlosspost, April 27, 2017.

Miriam La Rosa, “In conversation with … #exstrange,” Curating the Contemporary, April 24, 2017.

Cristina Sousa Martínez, “Some thoughts of #posthuman curating,” Medium, April 12, 2017.

Bruce and Stephanie Tharp, “Heads Up, eBay!” Core77, April 2, 2017. Web.

Greg Allen, “#exstrange: Curated eBay-as-Art-Platform,” greg.org: the making of, March 19, 2017. Web.

Catherine Chapman, “Move Over, Ebay. #exstrange is Bringing Online Art Auctions Back to the People.” The Creators Project,March 4, 2017. Web.

Valentina Tanni, “L’asta online come opera d’arte. Una mostra che si svolge tutta su eBay.” Artribune, February 5, 2017.