Video: The Shinola Lecture

A reenactment of Shinola President Jacques Panis’ Ehour presentation at the University of Michigan.
Jacques Panis presented the original lecture, sponsored by the UM Center for Entrepreneurship, to students on March 13, 2015. This work is part of the larger project: RETHINK SHINOLA at

The reenactment, delivered by an actor, took place at the site of the original event. The reenacted speech is given in its entirety, based on an exact transcript of the original lecture. In the original presentation, the opening slide sat on the screen for fifteen minutes before Panis began speaking. In the reenactment, it sits on the screen for five minutes.